Biography of John Bradley Jackson

John Bradley Jackson is a Lecturer in Entrepreneurship, Marketing, and Strategy at California State University, Fullerton. He also teaches Negotiation and Conflict Management at California State University, Long Beach. Known affectionately as "Professor JJ" by his students, Jackson brings practical marketing knowledge to the classroom from both Silicon Valley and Wall Street.

Jackson's career began in high technology sales in the semiconductor industry at Signetics Inc., but he soon moved to high technology market research with Dataquest Incorporated. At Dataquest, he served as Vice President for nearly ten years and held a variety of roles in sales, marketing, and research. Later, he joined Bowne and Company, the world's largest financial printer, and served as Senior Vice President responsible for sales, marketing, and operations. Jackson also was Sales Director at Forrester Research Inc., an Information Technology advisory firm.

As an entrepreneur, Jackson founded The BirdDog Group, a marketing and sales consulting firm that specializes in helping small businesses with marketing and sales strategy.

In February 2007 Jackson wrote the book "First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing;" the book demystified the sometimes overly complex art of niche marketing and has received rave reviews for its easy-to-read style and common sense approach. Jackson's next book is called "Win, Lose, or Draw: What Everyone Needs to Know About Conflict Management and Negotiation;" this book will be available in December 2008 and will explore how to manage conflict and negotiation in your business life.

Jackson is very active in the Los Angeles philanthropic community having served on numerous boards including The Los Angeles Sports Council, The Southern California Committee for the Olympic Games, The Los Angeles Triathlon, and Junior Achievement of Southern California.

His resume also includes angel investor, public speaker, coach, blogger, and horseman. Jackson lives in Yorba Linda, California with his wife and three children.