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First, Best, or Different

Niche Marketing Matters

By John Bradley Jackson

Archive for the ‘Entrepreneurship’ Category

How Entrepreneurial is Orange County?

Wednesday, March 10th, 2010

Entrepreneurship in certainly well represented in Orange County. Irvine is especially famous for being a hot-spot of entrepreneurial activities, especially in the biotech and software industries.

However, where does Orange County stand on the entrepreneurship dimension compared to other regions of the country known for their entrepreneurial activities? This question is important since it can point to ways of strengthening entrepreneurship in OC. Curiously, no one can readily answer this question, or so it seems.

The CSUF Center for Entrepreneurship aspires to answer that question. Please click on the link and fill out our survey.

http://ocentrepreneurship.com/2010/03/ocentrepreneurship-survey/

Survey: How Entrepreneurial is Orange County, California?

Nurturing Creativity in Your Work

Wednesday, January 27th, 2010

While just surviving may be a first priority for many businesses today, the “new normal” in 2010 also presents an unique opportunity for growth and profitability.

Businesses with a vision of new growth and profits will need to nurture entrepreneurship and create an environment that offers room for creativity and innovation. Business leadership has the opportunity to provide the freedom and resources to employees so that they can explore new work processes, solutions, and markets.

The catalyst for this change is creativity — almost childlike in its simplicity, creativity needs the room to blossom and flourish. Linus Pauling once said, “that one must endeavor to come up with many ideas — then discard the useless ones”.

To be creative you have to go a little crazy and empty the toy box on floor. Go ahead and make a mess (despite the warnings of your parents). Play with the ideas. Explore. Have fun. Dream.

For many of us, that means walking around the barriers that our organizations have built and worshiped for many years. Just past these old barriers you will find the hope of entrepreneurship and the joy of creativity.

John Bradley Jackson
© Copyright 2010 All rights reserved.

What if All Kids Became Entrepreneurs?

Sunday, January 24th, 2010

In America, a kid drops out of high school every 9 seconds…What if they didn’t?

This is the compelling question behind award-winning filmmaker Mary Mazzio’s newest project “Ten9Eight”, a thought provoking film which tells the inspirational stories of several inner city teens (of differing race, religion, and ethnicity) from Harlem to Compton and all points in between, as they compete in an annual business plan competition run by the Network for Teaching Entrepreneurship (NFTE).

What if all kids became Entrepreneurs?

Check out the the film “Ten9Eight”

John Bradley Jackson

The Genius Within

Tuesday, October 28th, 2008

“Every employee has talent of some kind: He or she is skilled at being able to analyze numbers, bring products to market, or close sales deals. But talent is just the starting point. Genius is talent unleashed. It’s the ability to exploit each employee’s unique values, passions, strengths, curiosity, and intuition so they can add greater value, transforming themselves and their organizations. Every employee possesses a personal genius. It just has to be set free”.

This is the thinking of Stephanie Chick of the www.DeliverThePackage.com. She feels that most corporate executives believe that only the top 10% can truly perform at a high level, which means the rest are wallowing in mediocrity. She goes on to say, “What you achieve is a direct result of what you believe. If every leader and manager could embrace the fact that every employee, regardless of their ethnicity, gender, or educational background, is capable of greatness and possesses personal genius, can you imagine how that might change employee attitudes and actions on the job?”

Chick continues that, “Talent creates, but genius innovates. Talent excels while genius exceeds. There’s so much human potential that lies dormant within organizations—potential that companies aren’t tapping into that could help them achieve greater success. Instead of tackling the talent gap, companies need to focus on unshackling the genius inside their organizations because it will give them far greater gains.”

I believe that large organizations actually sanction mediocrity, which is why entrepreneurship is so hard at large firms. Genius-style thinking typically does not fit with most large company cultures. For some this means that they must leave the safety of the corporation and become an entrepreneur.

So the question becomes what is your genius and how can you exploit it? I think to find that genius within you must first reject the culture. You must quit. Only then will you find your genius. Failure will be part of the process along with disapproval from friends, family, and colleagues—rejecting the status quo will be hard and lonely path.

What is your genius? Maybe it is to stop doing the mundane or it might be the mundane reinvented. It is hard to say what your genius might be, but go ahead and let it be free.

Ready, set, quit.

John Bradley Jackson
© Copyright 2008 All rights reserved.

P. S. For more on this subject see:

http://www.businessweek.com/managing/content/oct2008/ca20081014_150656.htm?campaign_id=rss_daily

Or contact Stephanie Chick at Stephanie@DeliverThePackage.com.