by John Bradley Jackson

News, Articles, and Events

MarketingExperiments, a research laboratory dedicated to discovering "what really works" in marketing, today announced that John Bradley Jackson, sales and marketing executive, author, public speaker, consultant and entrepreneur will be teaching an Email Marketing Certification course at MarketingSherpa's Third Annual Email Summit. The live, one-day certification course will be on February 24, 2008 in Miami at the InterContinental Hotel.

—MarketingExperiments Read Full Press Release...

Niche Marketing Drives Entrepreneurs' Success First, Best or Different is released by author John Bradley Jackson. Read full press release... John Bradley Jackson

Dog Ear Publishing

Expert says niche is key to small business. Cal State Fullerton marketing professor advises small businesses to be first, best or different...(read article...)

—Jan Norman, Orange County Register

Today's tip comes from John Bradley Jackson, Cal State Fullerton marketing instructor and author of "First, Best or Different."

—Jan Norman, Jan Norman on Small Business

John Bradley Jackson has put together an interesting little reference book on niche marketing titled First, Best, or Different. This book packs over one hundred short chapters into a two hundred page book. For those of you who are math challenged, that makes each chapter about two pages long. But, each chapter is targeted to offer concise and useful ideas on a variety of critical topics for any entrepreneur striving to create a niche market for their business.

—Jeff Cornwall, The Entrepreneurial Mind, Belmont University

Every entrepreneur needs to know that to be successful in niche marketing you need to be first, best, or different," says author John Bradley Jackson in his new book "First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing."

Read full press release...

Ezine Articles

John Bradley Jackson was a featured contributor in the December 2007 edition of "The Sales Community." He wrote an article titled "Built to Last." To view the article go to http://www.thesalescommunity.com/index.asp?PageID=2145845401

Read John Bradley Jackson's articles on "Ezine Articles."

Past Events...

April 25, 2008— John Bradley Jackson was the keynote speaker at the 9th Orange County Annual E-Business Conference hosted by the Comerica Bank, The Small Business Development Center (SBDC) and California State University, Fullerton (CSUF). His speech addressed the "new rules" of marketing. For more information about the conference please visit http://www.oc-biz.org/2008/index.htm

February 24-26, 2008 — John Bradley Jackson conducted a one-day Email Marketing certification session on Sunday, February 24 at MarketingSherpa's 3rd Annual Email Marketing Summit in Miami, Florida. Upon completion, participants received a printed certificate and the status of having achieved Professional Certification as an expert in email marketing. http://www.sherpastore.com/3rdAnnualEmailSummit.html?9268

December 1, 2007 — John Bradley Jackson appeared on "YOUR BUSINESS" on MSNBC, a weekly Small Business television show hosted by J.J. Ramberg. The subject of the panel discussion was "Niche Marketing." For more information please visit http://www.msnbc.msn.com/id/13561213/

November 27, 2007 — John Bradley Jackson will conduct a webinar for California State University, Fullerton (CSUF). The webinar is called "E-mail Marketing Made Easy." Visit http://business.fullerton.edu/management/sbi/awardwinningprogram.htm

November 17, 2007 — John Bradley Jackson spoke at The South Orange County Hispanic Business Conference and Expo. The title of his speech was "Marketing Best Practices." For more information please visit www.ocbusiness.info.

October 31, 2007 — John Bradley Jackson spoke at the Yorba Linda Chamber of Commerce monthly breakfast meeting on "How Small Businesses Need to Be Different." For more information, please contact Sue Skowron, Membership Director, at sue@yorbalindachamber.org.

October 17, 2007 — John Bradley Jackson spoke at California State Polytechnic University, Pomona. The subject of the talk is "Marketing in the Internet Age." For more information please contact Dr. Nancy Merlino at http://www.csupomona.edu.

September 18, 2007 — John Bradley Jackson spoke at a lunch meeting of the Beaumont City Chamber of Commerce. The title of his speech was "How Small Businesses Need to Be Different."

August 17, 2007 — John Bradley Jackson spoke to Mintel Corporation, a global supplier of consumer, media and market research, regarding "Building A Brand on the Web." For more information please visit www.mintel.com.

May 11, 2007 — John Bradley Jackson spoke at the Young Entrepreneurs' Society meeting at California State University Fullerton. The subject of the meeting was "Twenty Something Entrepreneurs."

March 16, 2007 — John Bradley Jackson conducted a workshop at the Orange County Chapter of Vistage International, the world's largest CEO membership organization. The workshop focused on marketing mantras and article marketing.

December 12, 2006 — John Bradley Jackson conducted a workshop for the Southern California Associated Student Body "Marketing Leadership" Conference held at the Ontario California Conference Center. The workshop focused on methods to increase marketing effectiveness of Associated Student Body activities. This workshop was sponsored by Herff Jones.